Music can make your videos much more captivating, impactful, and, in turn, convincing. But out of the participants who watched the commercial without music, only 4% reported the same belief about the apple juice brand. In a 1994 study that tested music’s effect on brand attitudes, half the participants watched an apple juice commercial with music while the other half watched it without music.Ģ3% of participants who saw the apple juice commercial with music reported that one of the beverage’s benefits was “drinking a natural drink”. Neglect the musical aspect of your video, and people will think less of your brand. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand.
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